Ben 10: Omnitrix Runner
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06Shipped

Ben 10: Omnitrix Runner

Licensed Mobile Runner — iOS & Android

RoleUI/UX Designer
Timeline2022
PlatformiOS & Android
TagsKids · Licensed IP · Runner · Mobile

A Cartoon Network license demands strict fidelity to the Ben 10 visual world — the show's signature green-and-black palette, Omnitrix iconography, and character visual hierarchy — while adapting that IP into a fully functional runner UI: HUD with score, timer, and lives readable at speed, plus a complete icon system covering characters, aliens, power-ups, collectibles, boost items, shields, and currency.

12+Screens Shipped
30+Icons Designed
CNLicensor Approved

I designed all screens and assets within a tight CN brand framework. The HUD uses large, high-contrast elements for readability during gameplay. The icon system — Ben, Gwen, Kevin, alien transformations, and all collectible types — was designed at multiple sizes for HUD and menu use. The Omnitrix alien selection wheel was the signature interaction, designed to feel like the show. All work passed Cartoon Network licensor approval across two review rounds. Tools: Photoshop, Illustrator, Adobe XD.

03Process

01 — IP Guidelines & Brand Alignment

Thorough review of Cartoon Network's Ben 10 style bible and brand guidelines. All typography, colour, and character usage decisions documented against licensor requirements before design began.

02 — Icon System

Designed the full icon library in Photoshop and Illustrator: protagonist characters (Ben, Gwen, Kevin), alien transformation set, power-ups, collectibles, boost items, shields, coins, and crystals — each at HUD and menu scale.

03 — HUD & Screen Design

Built all 12+ screens in Adobe XD: HUD with score/timer/lives, alien selection Omnitrix wheel, results, menu, and onboarding. Visual-only onboarding to ensure accessibility for the 6–12 age range.

04 — Licensor Sign-off & Handoff

Managed two Cartoon Network review rounds, incorporating feedback and obtaining final sign-off. Delivered production assets and specs for the iOS and Android engineering teams.

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